Imperial Whitetail Clover
Imperial Alfa-Rack Plus
Imperial Chicory Plus
Imperial Wintergreens
Imperial "Chic" Magnet
Imperial Whitetail Double-Cross
Imperial IMPACT Plant Growth Stimulant
Magnet Mix
Imperial No-Plow
Imperial Extreme
Pure Attraction
PowerPlant
Secret Spot
& Secret Spot XL
30-06
Kraze Deer Attractant
Earthway Seed Spreader
Cutting Edge Nutritional Supplement
Arrest Herbicide
Sure-Fire
All Products!

| Weight | Acreage | Price | Buy Now |
| 4 lbs | 1/4 | $49.00 + $7.00 Shipping | |
| 18 lbs | 2 1/4 | $259.00+ $12.00 Shipping | |
| 36 lbs | 4 1/2 | $279.00 + $17.00 Shipping | |
| Weight | Acreage | Price | Buy Now |
| 3.75 lbs | 1/4 | $49.00 + $7.00 Shipping | |
| 16.5 lbs | 1 1/4 | $169.00 + $12.00 Shipping | |
| 33 lbs | 2 1/2 | $289.00 + $17.00 Shipping |
| Weight | Acreage | Price | Buy Now |
| 3.5 lbs | 1/2 | $49.00 + $7.00 Shipping | |
| 14 lbs | 2 1/4 | $169.00 + $12.00 Shipping | |
| 28 lbs | 4 1/2 | $289.00 + $17.00 Shipping |
| Weight | Acreage | Price | Buy Now |
| 3 lbs | 1/2 | $49.00 + $7.00 Shipping | |
| 12 lbs | 2 | $129.00 + $10.00 Shipping | |
| 24 lbs | 4 | $209.00 + $12.00 Shipping |
| Weight | Acreage | Price | Buy Now |
| 3 lbs | 1 | $49.00 + $7.00 Shipping | |
| 9 lbs | 3 | $119.00 + $7.00 Shipping |
| Weight | Acreage | Price | Buy Now |
| 4 lbs | 1/2 | $49.00 + $7.00 Shipping | |
| 18 lbs | 2 1/4 | $159.00 + $12.00 Shipping | |
| 36 lbs | 4 1/2 | $279.00 + $17.00 Shipping |
| Weight | Acreage | Price | Buy Now |
| 8 oz | 1 | $19.99 + $5.50 Shipping | |
| 16 oz | 2 | $39.95 + $7.50 Shipping | |
| 32 oz | 4 | $49.95 + $9.50 Shipping |
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Imperial Magnet Mix is the culmination of nearly five years of research, development and field testing by the Whitetail Institute of North America. After analyzing existing attractants and quick-fix "lures" the Institute set out to formulate the very best attractant. One that would not only strongly attract deer but also be easy to use. We knew we had to have a truly unique scent to attract deer through their super-sensitive sense of smell. Then we had to have a very special taste to hold the deer in the location of the MAGNET MIX. |
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Imperial Magnet Mix 4-Play™ Block
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More helpful facts about Imperial Magnet Mix:
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. Take The "Plow" Out Of Planting If you have out-of-the-way or hard-to-get-to locations you have always wanted to plant; or you simply don’t have access to a tractor or cultivating equipment, the new IMPERIAL "NO-PLOW" WILDLIFE SEED BLEND is the perfect product for you. NO-PLOW is also excellent in drier climates where summer rainfall can not be counted on. The Whitetail Institute released No-Plow in response to hundreds of requests and inquiries from hunters for a quality seed formulation that can be planted without the use of equipment or cultivation. What exactly does ‘NO PLOW" mean? Just what it says. It is sown without plowing, just as seed is in nature – on the surface, with minimal or no soil preparation or tillage. To ensure the quickest growth and coverage, our new formula includes our now-famous "GOLDEN JUMP START" ingredient to guarantee fast initial growth and get deer to your food plots as quickly as possible. |
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| Weight | Acreage | Price | Buy Now |
| 9 lbs | 1/2 | $49.99 + $8.00 Shipping | |
| 25 lbs | 1 1/2 | $89.00 + $12.00 Shipping | |
| 50 lbs | 3 | $149.00 + $17.00 Shipping |
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New ground-breaking perennial designed for EXTREME CONDITIONS |
Just as importantly, deer are extremely attracted to the seed blend. As a matter of fact, its attractiveness actually rivals that of the legendary Imperial Whitetail Clover. |
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| Weight | Acreage | Price | Buy Now |
| 5.6 lbs | 1/4 | $54.00 + $7.00 Shipping | |
| 23 lbs | 1 | $169.00 + $12.00 Shipping | |
| 46 lbs | 2 | $289.00 + $12.00 Shipping |
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When our Field Testers asked us to develop a fall forage blend that would provide rapid growth, attraction and abundant forage in both the early and late seasons, the Institute was listening. During the Institute’s customarily exhaustive research and development, the new Pure Attraction even surprised its toughest testers – the Whitetail Institute itself. |
| Weight | Acreage | Price | Buy Now |
| 26 lbs | 1/2 | $49.99 + $12.00 Shipping | |
| 52 lbs | 1 | $94.00 + $17.00 Shipping |
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![]() Gives you more tonnage per acre than any other spring/summer annuals! What is PowerPlant? Imperial PowerPlant, the newest product offered by The Whitetail Institute, is an annual planting that consists of a mixture of warm season forages that work together to offer an ultra high-protein food source. Completely different than any product developed by the Institute, PowerPlant provides more tonnage of browse per acre than any food plot product available. The unique seed blend includes small amounts of sorghum and sunflowers along with heavy doses of beans and peas. The specially developed legumes found in PowerPlant are fast growing and extremely high in protein. Because of the unique blend of forages and fast growing capabilities, PowerPlant can be planted in smaller acreages and has a much better chance of surviving relatively heavy browsing. PowerPlant is a spring/summer planting that grows very well in a variety of moist and dry soils, and has been field tested around the country on wild, free-ranging deer. The plot will typically thrive throughout the hottest months and into early fall. |
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| Weight | Acreage | Price *** Call for Availability *** | Buy Now |
| 25 lbs | 3/4 - 1 | $59.95 + $12.00 Shipping | |
| 50 lbs | 1 1/2 - 2 | $119.00 + $17.00 Shipping |
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Give that big buck a good reason to come to your stand
Planting Instructions:
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SECRET SPOT XL
Planting Instructions:
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30-06 products are the dietary boost to help you produce trophy bucks by utilizing exclusive flavor and scent enhancers to ensure quick and heavy usage |
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--NEW-- Kraze Flavored Attractant
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Late Winter/ Early Spring Start Initiate in late Winter and provide it until the emergence of green vegetation…. A buck starts growing his antlers before nutrient-rich green vegetation emerges in the spring. Initiate contains a combination of protein, energy, minerals and vitamins (along with other ingredients) that deer can utilize for body condition and early antler development. |
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| Spring/Summer Switch to Optimize in mid to late Spring… Forages in most parts of North America lack essential nutrients required for optimal antler development. Optimize supplements the deer’s natural diet with minerals, vitamins and 16% protein… all nutrients that contribute to antler growth. Continue providing Optimize throughout the summer months… |
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| Fall/Winter Switch to Sustain in the Fall… In the fall, switching to Sustain helps get bucks through the rigors of the rut and benefits all deer in the cold winter months. Sustain is formulated to help reduce lost body weight and help overall health during rut and cold winter months. If body weight is well maintained when spring arrives, bucks can use their nutrients growing antlers instead of rebuilding their bodies. |
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Earthway Seed Spreader | ||||
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Arrest Grass Control Herbicide is effective on most grass types including:
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Slay Broadleaf Herbicide is effective on most broadleaf weeds including:
Important Note: Sure-Fire Sticker or some type surfactant is required for effective use of Slay herbicide. Without a surfactant Slay will be marginally effective at best. Information can be found on this product by calling (800) 688-3030. |
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| Product | Weight | Acreage | Price | S & H | Buy Now |
| Imperial Clover | 36 lbs | 4 1/2 | $279.00 | $17.00 | |
| Imperial Clover | 18 lbs | 2 1/4 | $259.00 | $12.00 | |
| Imperial Clover | 4 lbs | 1/2 | $49.00 | $7.00 | |
| Imperial Double-Cross | 36 lbs | 4 1/2 | $279.00 | $17.00 | |
| Imperial Double-Cross | 18 lbs | 2 1/4 | $159.00 | $12.00 | |
| Imperial Double-Cross | 4 lbs | 1/2 | $49.00 | $7.00 | |
| Imperial Winter-Greens | 24 lbs | 4 | $209.00 | $12.00 | |
| Imperial Winter-Greens | 12 lbs | 2 | $129.00 | $10.00 | |
| Imperial Winter-Greens | 3 lbs | 1/2 | $49.00 | $7.00 | |
| Imperial Alfa-Rack Plus | 33 lbs | 2 1/2 | $289.00 | $17.00 | |
| Imperial Alfa-Rack Plus | 16.5 lbs | 1 1/4 | $169.00 | $12.00 | |
| Imperial Alfa-Rack Plus | 3.75 lbs | 1/4 | $49.00 | $7.00 | |
| Imperial Extreme | 46 lbs | 2 | $289.00 | $17.00 | |
| Imperial Extreme | 23 lbs | 1 | $169.00 | $12.00 | |
| Imperial Extreme | 5.6 lbs | 1/4 | $54.00 | $7.00 | |
| Chicory Plus | 28 | 4 1/2 | $289.00 | $17.00 | |
| Chicory Plus | 14 lbs | 2 1/4 | $149.00 | $12.00 | |
| Chicory Plus | 3.5 lbs | 1/2 | $49.00 | $7.00 | |
| ChicMagnet | 3 lbs | 1 | $49.00 | $7.00 | |
| ChicMagnet | 9 lbs | 3 | $119.00 | $7.00 | |
| Imperial “No-Plow” | 50 lbs | 3 | $149.00 | $17.00 | |
| Imperial “No-Plow” | 25 lbs | 1 1/2 | $89.00 | $12.00 | |
| Imperial “No-Plow” | 9 lbs | 1/2 | $49.00 | $8.00 | |
| Imperial Pure Attraction | 26 lbs | 1/2 | $49.99 | $12.00 | |
| Imperial Pure Attraction | 52 lbs | 1 | $94.00 | $17.00 | |
| Imperial PowerPlant | 25 lbs | 3/4 - 1 | $59.95 | $12.00 | |
| Imperial PowerPlant | 50 lbs | 1 1/2 - 2 | $119.00 | $17.00 | |
| Secret Spot | 4 lbs | 4500 sq. ft | $12.99 | $7.00 | |
| Secret Spot XL | 10 lbs | 11,250 sq. ft | $28.95 | $8.00 | |
| Arrest Herbicide | 1 gallon | 3 1/2 | $134.95 | $9.00 | |
| Arrest Herbicide | 1 pint | 1/2 | $27.95 | $7.00 | |
| Slay Herbicide | 1 pint | 4 | $159.00 | $9.00 | |
| Slay Herbicide | 4 oz. | 1 | $46.95 | $7.00 | |
| Sure-Fire Seed Oil Plus | 1 pint | $9.95 | $7.00 | ||
| 30-06 Mineral/Vitamin | 20 lbs | $30.00 | $10.00 | ||
| 30-06 Mineral/Vitamin | 60 lbs | $89.00 | $18.00 | ||
| 30-06 Mineral/Vitamin “Plus Protein” | 20 lbs | $34.00 | $10.00 | ||
| 30-06 Mineral/Vitamin “Plus Protein” | 60 lbs | $99.00 | $18.00 | ||
| Kraze Deer Attractant | 3 pack | $38.97 | $9.00 | ||
| Kraze Deer Attractant | 6 pack | $77.94 | $15.00 | ||
| Imperial “Magnet Mix” | 3 gal | $59.95 | $10.50 | ||
| Imperial “Magnet Mix” | 6 gal | $119.90 | $12.00 | ||
| IMPACT Plant Growth Stimulant | 8 oz. | 1 | $19.99 | $5.50 | |
| IMPACT Plant Growth Stimulant | 16 oz. | 2 | $39.95 | $7.50 | |
| IMPACT Plant Growth Stimulant | 32 oz. | 4 | $49.95 | $9.50 | |
| Earthway Seed Spreader | $35.99 | $6.50 each | |||
| Cutting Edge Initiate | 17 lbs | $35.99 | $12.00 | ||
| Cutting Edge Initiate | 68 lbs | $129.99 | $12.00 | ||
| Cutting Edge Optimize | 17 lbs | $35.99 | $12.00 | ||
| Cutting Edge Optimize | 68 lbs | $129.99 | $12.00 | ||
| Cutting Edge Sustain | 17 lbs | $35.99 | $12.00 | ||
| Cutting Edge Sustain | 68 lbs | $129.00 | $18.00 | ||
| 4-Play Quad Block | 25 lbs | $29.95 | $9.00 | ||
| 4-Play Quad Block | 50 lbs | $59.95 | $17.00 | ||